“69% of B2B marketers spent the majority of their budgets on video in 2024, and it’s only going to grow in 2025.” – Nathan Gibson.
Welcome back to The Marketer’s Blueprint Podcast!
In this episode, host Nathan Gibson and BME founder Gabe Arnold step into the complex world of B2B Marketing. Whether you’re targeting small businesses or large enterprises, this episode is packed with actionable insights and strategies to improve your marketing game in 2025.
Here’s what we cover:
✅ Understanding B2B Buyers: How to identify decision-makers, their pain points, and the psychology that drives purchasing decisions.
✅ Aligning Your Strategy with the Sales Funnel: Awareness, consideration, and decision stages broken down with real-world examples.
✅ Top Tools for B2B Success: The power of LinkedIn Ads, Account-Based Marketing (ABM), and intent data.
✅ Trends for 2025: Why short-form content and video are dominating the B2B space.
✅ Lessons from 2024 Campaigns: What worked, what didn’t, and how to build long-term relationships with B2B clients.
Stick around to hear Gabe’s unique take on the importance of deep market research and the dangers of overusing pain points in your sales strategy. Plus, find out why short-form content like blogs and infographics remain critical for B2B buyers.
💡 Struggling to generate quality B2B leads? Download our Seven-Figure Sales Guide to learn the proven tactics we use to help clients grow their businesses.
📌 Download here: https://7figuremarketing.businessmarketingengine.com/
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00:00 Welcome Back and Happy New Year!
01:01 Introduction to B2B Marketing
02:25 Understanding Your B2B Audience
06:54 B2B Marketing Game: Test Your Knowledge
16:09 Effective B2B Campaign Strategies
28:08 Optimizing B2B Campaigns for 2025
31:38 Conclusion and Final Thoughts