B2B Marketing Trends for 2025 [Video]

For most B2B marketing teams, doing more with the same won’t just be a challenge in 2025…it’ll be the norm.

With 65% of B2B marketing budgets shrinking or staying flat in 2025, teams will have to embrace automation, precision targeting, and creativity like never before (per Forrester).

In my latest video, I share the 5 key trends shaping B2B marketing in 2025.

CHAPTERS:
0:00 Introduction
0:35 Trend 1: Omnichannel SEO
1:33 Trend 2: Evergreen Brand Building
2:45 Trend 3: Owned Media and First-Party Data
4:00 Trend 4: AI and Hyper-Personalization
5:18 Trend 5: Content Authenticity
6:16 Final Thoughts

📄 Want to go deeper on these 2025 trends? Read our blog post for more: https://www.grippimedia.com/post/b2b-marketing-trends-for-2025

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Grippi Media is the go-to digital marketing consultancy for b2b healthcare companies. From strategy to execution, we help your business and brand grow further, faster.

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