B2B Marketing: Past, Present and Future! [Video]

Mike McCalley is the founder of The Vertical Solution, a B2B marketing and consulting firm.  Mike is a former CMO of GE and a marketing and sales leader at several well-known B2B firms, such as CECO Environmental, Flowserve, Newell and Ingersoll-Rand.  He has a new podcast coming out called Get Vertical. 

In this episode, Dave Loomis interviews Mike about the importance of vertical market segmentation, the most important enduring principle of B2B marketing (hint – it has to do with customers), and the prospect for new technologies and approaches moving forward.  We think you’ll be inspired by this relaxed conversation, regardless of where you are in your career!

Follow Mike on LinkedIn: https://www.linkedin.com/in/michaelmccalley/

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Follow Dave:
https://www.linkedin.com/in/davidloomis/

Get Dave’s book: Marketing Is Everything We Do (https://amzn.to/3NVkIQZ)

Interested in learning how Voice of the Customer can grow your business? Contact Dave: [email protected] (mailto:[email protected])

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Follow Steve:
https://www.linkedin.com/in/steveamiller/

Get Steve’s bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition (https://amzn.to/3JEvEQm)

Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve’s online presentations and consulting will make you UNCOPYABLE! Contact him: [email protected] (mailto:[email protected])