Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy.
Here’s what you’ll learn in this episode (from GTM Live #39):
0:00:00 Intro
0:03:56 B2B marketing is changing because of AI
0:05:52 “Free” advice on LinkedIn isn’t actually free
0:12:17 The only person who can fix GTM is the CFO
0:17:45 There is a revolution happening in SaaS right now
0:21:26 Smaller, agile companies can beat larger SaaS companies
0:25:07 External vs Internal advice (Q&A #1)
0:32:10 The future of Passetto (Q&A #2)
0:40:30 Post election GTM efficiency (Q&A #3)
0:49:05 GTM Ops (Q&A #4)
0:54:58 Why the CFO? (Q&A #5)
1:02:12 Final thoughts
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Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit https://hatch.fm to learn more.