Video has become a cornerstone of B2B marketing strategies. According to recent data, 91% of B2B marketers utilise video as a marketing tool, underscoring its significance in engaging and converting audiences
Well, we are here to help your B2B business get ahead with powerful video content…
Get B2B emotional
Just because you’re targeting B2B doesn’t mean you can’t get as emotional as your B2C colleagues. In a study by Motisa, on average B2B customers are significantly more emotionally connected to their vendors and service providers than consumers.
We created a video for high-tech satellite brand, Airbus which packed an emotional punch without losing the logical reasons to connect with this brand. The key here was to look beyond the technology to the impact that the company’s systems had on users and the planet.
B2B marketers need to show buyers that there are professional and personal rewards from their products. B2B decision-makers are 50% more likely to buy when they see some …