B2B Content Marketing Trends Marketers Need to Know (2025) [Video]

B2B Content Marketing Trends: From Mediocrity to Creativity in 2025!
The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B content marketing.

Key moments in this episode –
00:00 Introduction – Robert Rose
00:12 B2B Content Marketing Trends Report
01:26 Challenges in B2B Content Marketing
03:29 Creativity in content
08:46 Practical Tips for B2B Marketers
19:25 Martech
25:32 Content Marketing 2025
29:39 Final Thoughts

Connect with Robert Rose on LinkedIn – https://www.linkedin.com/in/robrose/

The Content Marketing Research is available here – https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn – https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more – https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website –
https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel – https://www.youtube.com/@MichelleJRaymond

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