At Least One of These Predictions for Marketers Is True [Video]

Predictions for 2025 started fast and furious before the calendar flipped to November.

But, as you’ve learned, marketing predictors are really bad at them.

In 2023, virtual and augmented reality was supposed to take off. And 2024 was to be filled with agile marketers scrambling to do innovative things to drive growth. This was to be the year that AI would find its way because marketers’ optimism would drive rapid and exciting adoption of the technology.

Brand safety was to be another story of 2024. Yet, as research from Forrester finds, more than half (53%) of U.S. B2C marketing executives recently said they’re becoming less “prudish” about brand safety.

Yes, predictions are fun, engaging, and what people (including us at CMI) do. So, keep all of this in the proper perspective.

With that said, we turn the microphone over to CMI’s chief strategy advisor, Robert Rose, to learn what he sees for 2025. Read on or watch the video: