As Meta censors abortion pill providers, will mission-driven brands leave social media? [Video]

Reports of Meta hiding posts from abortion pill brands have raised concerns for mission-driven brands advertising on social media.

Meta is under scrutiny for allegedly suppressing content from reproductive health organizations including Aid Access, Hey Jane, Plan C and Women on Web.

According to a recent report from The New York, these groups have experienced content removals, shadow banning and account suspensions across Facebook and Instagram, making it harder for them to connect with audiences seeking abortion-related resources.

The tech giant attributed some removals to “over-enforcement” and reinstated certain posts following media inquiries, but the broader issue remains: can mission-driven brands trust Meta to reliably deliver their messages?

A platform in flux

For these organizations, the stakes are high. “Every time our content is taken down, someone doesn’t get the help they need,” Martha Dimitratou, digital strategist at Women on Web and Plan C, tells The Drum. “The consequences aren’t just reputational – they’re …

Tags Digital Marketing Agency, Social Media Marketer, Social Media Marketing