As a parent, creator, and CEO, I know TikToks power is more than its algorithm [Video]

The TikTok ban hangs in the balance. Tamara Alesi, CEO of Mediaplus North America, reflects on the app’s unprecedented influence – and why it has the power to spark such debate.

The TikTok saga in the US has been nothing short of a rollercoaster ride, full of political drama, legal maneuvering, and a whirlwind of emotions from creators and brands alike. Discussions around a potential TikTok ban have evolved into a multi-faceted issue touching on national security, privacy, global politics, and the future of social media. With all eyes on the platform, many are wondering: what does this mean for businesses, influencers, and users in the US, and what are the wider implications of such a ban?

Tug-of-war

The push to ban TikTok initially stemmed from concerns over its ties to China, particularly in relation to data privacy and the platform’s ability to potentially influence US users. The Trump administration’s call …

Tags Marketing, Social Media, Social Media Advertising, Social Media Agency, Social Media Branding