Hello there!
In this episode of the Wisenetix Podcast, Ariana Bigham, a Marketing Communications Specialist at Datamars, brings her wealth of experience in branding and digital marketing within the agriculture industry. She shares insights on creating customer-focused brand strategies, the challenges of managing a global brand, and the unique aspects of digital marketing in a sector thatโs typically slow to embrace new technology. Tune in to discover practical tips for navigating change and connecting with your audience. Listen now on all major platforms to stay ahead in the agriculture business.
โYour brand loyalty starts inside first. Design your brand around your true beliefs and operations.โ
๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Ariana Bigham https://www.linkedin.com/in/ariana-bigham-59339b105/ holds a Master of Science in Agricultural Communications from Texas Tech University and a double Bachelor of Science in Plant, Soil, and Environmental Sciences and Agricultural Media and Communication from West Texas A&M University. With over six years at Datamars, Ariana specializes in global brand and digital marketing strategies. Her experience spans managing product launches, global marketing projects, and teaching scientific communication.
What will you learn:
(00:00) Highlight
(00:35) Introduction
(09:43) Branding and brand strategy
(17:15) Keeping customers at the center
(23:29) Evolution, not revolution
(29:08) Digital marketing in agriculture
(36:45) Managing change effectively
(39:51) Final Questions
๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.
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