The brief
Creative agency, The Real Adventure, asked us to partner with them in creating a high-end promotional film taking centre stage on the Aptaclub website. The film explores what can happen in a child’s future and how important good nutrition is to their development. The agencies brief to us was simple … make it beautiful.
Our concept
Sometimes simple can be beautiful and that’s exactly what we wanted with this healthcare film. Gorgeous babies in the best possible lighting captured on the highest end kit were the order of the day.
We worked with a world renowned Director of Photography and put our efforts into relaxed and natural performances from the children.
All this was backed up with considered sound design to bring the babies’ future to life.
The campaign
The video was launched and seeded by The Real Adventure and …