Apple’s iPhone reached a record high in sales volume in the third quarter of 2024 despite challenges in the Asian market, specifically China and Indonesia.
Market analysis firm Canalys reported that Apple achieved its highest third-quarter sales volume ever, coming very close to leading the global smartphone market for Q3. Apple and Samsung are both at an 18 percent market share, with Samsung narrowly defending its top position.
This is significant as Samsung launched its latest smartphones in July, while Apple’s iPhone 16 range only went on sale September 13. Canalys analysts believe the continued demand for the iPhone 15 played a key role in this achievement.
“The ongoing strong demand for the iPhone 15 series, along with Apple’s legacy models, played a crucial role in its Q3 performance,” said Runar Bjørhovde, analyst at Canalys.
“The market’s shift towards premium devices, intersected by an ongoing refresh cycle of devices bought during the pandemic, is benefiting Apple, particularly …