Apple TV+ is having a moment. Not necessarily by getting more subscribers or hitting new levels of brand awareness. Those measures can be hard to judge. But TV+ is undoubtedly in the middle of a hot streak with acclaimed shows. Even more impressively, that streak looks set to continue with the strong lineup that’s coming.
During the five years that Apple TV+ has existed, the service has regularly put out high-quality content. But historically, it’s arrived as a slow drip. There would be one great show releasing episodes at a time—very occasionally two, but that was rare.
This year, Apple entered the fall airing three of the best shows on TV anywhere, regardless of streamer.
Bad Monkey, Slow Horses, and Pachinko all debuted new seasons around the same time, and thus subscribers got a solid 6-8 weeks where Apple dropped several excellent episodes per week.
After those shows wrapped, I fully expected the Apple’s TV+ lineup to settle down again. Take a break from …