An overview of which PGA Tour players gained the most from social media in the 2014-’15 season | Golf News and Tour Information [Video]

There’s no doubt which players lead the PGA Tour from year to year. Tournaments and money standings do the deciding.

But a new-age way to gauge which players are trending in a positive direction is to look at some PGA Tour social-media analytics. The folks at HookIt analyzed every PGA Tour pro’s account to determine who gained the most clout after the 2014-2015 season.

Sure, a couple tweets or Instagram posts are good for a player’s brand. Sustaining positive trends over the entirety of a year, however, can translate into more business opportunities, in addition to more fans. That’s big business if the right companies sign on.

Here are the most interesting findings from this report:

(1) Perhaps because he had more down time due to injury, Rory McIlroy led the PGA Tour by a widemargin in social interactions. McIlroy had 5.9 million likes, comments, retweets or shares across his social-media channels. Rickie Fowler was second with 2.5 million. Rounding out the top-five was Jordan Spieth at …