Amazon.com is a giant in e-commerce, yet even they convert only 16% of their visitors into buyers. That means 84% of people visiting Amazon leave without making a purchase. How is this possible? The truth is, most consumers are simply not ready to buy right away.
To turn those visitors into customers, smart marketing strategies like email, SMS, retargeting, and site intelligence are essential. These tactics help nurture potential buyers, keeping your brand top of mind and ensuring they return to make a purchase when they are ready.
Key Takeaways:
Amazon has an 84% non-conversion rate, showing that many visitors are not ready to buy immediately
Email, SMS, retargeting, and site intelligence are critical tools to capture sales from hesitant customers
Implementing these strategies can help increase your conversion rates and turn more visitors into buyers
Understanding why consumers delay purchasing is key to long-term business success
If you want to improve your conversion rates and capture those hesitant visitors, watch now to learn how to implement effective marketing strategies like retargeting and email campaigns.
Comment below: What strategies are you using to capture sales from visitors who are not ready to buy immediately? How have they worked for you?
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