Allstate, the corporate sponsor of the Sugar Bowl, appeared to wipe its social media of a video message from CEO Tom Wilson after his remarks following the terrorist attack on Bourbon Street in New Orleans sparked massive backlash online.
In the message played for fans Thursday prior to kickoff in the College Football Playoff quarterfinal game between Georgia and Notre Dame, Wilson stated that Americans should overcome an “addiction to divisiveness” and instead “accept people’s imperfections and differences.”
“Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families. We also need to be stronger together by overcoming an addiction to divisiveness and negativity,” Wilson said in the video.
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“Join Allstate working in local communities all across America to amplify the positive, increase trust and accept people’s imperfections and differences. Together we win.”
The video was received poorly online, with many Allstate customers threatening to boycott the …