Alex Warren: Unlocking creativity in B2B marketing and how small steps can make a big difference [Video]

Alex Warren, of tech PR firm Wildfire, shares his thoughts on the value of creativity in B2B marketing and the challenges professionals face in gaining senior buy-in, with a staggering 70% of creative proposals being rejected. Digging into a study Alex recently conducted, we explore how small creative steps can have a big impact and how reframing ideas can overcome resistance. Plus, we discuss how tracking the ROI of creative campaigns needn’t be something to fear.