Campaign planning can often feel like an uphill battle. Overwhelmed by fragmented data, manual processes, and instinct-driven decisions, many marketers find themselves wasting time and missing valuable opportunities. In recent months, I’ve had countless conversations with CMOs who express frustration over outdated methods that hold their teams back. An alarming statistic from Forrester reveals that 70% of decision-makers gather data faster than they can analyze it, adding to the confusion.
In light of these challenges, it’s clear we need a fresh approach—one that harnesses the power of data-driven insights while embracing the creativity and intuition only humans can provide. A collaboration between AI and human expertise is a compelling opportunity for marketers aiming to forge meaningful connections with their audiences in the future.
Harnessing the power of data-driven insights
While 41% of companiesare already experiencing efficiency gains with generative artificial intelligence (GenAI), many have yet to fully leverage its potential in driving content strategy. GenAI can transform …