Leaders at the world’s most influential ad agencies are predicting a lift in ad spend thanks to favorable economic conditions, more practical applications of AI and a renewed focus on brand-building and bold creativity.
The ad industry is juggling a lot in this moment, as we barrel toward a high-stakes US presidential election, navigate the shifting tides of economics in the wake of interest rate cuts, iron out budgets for the coming year and grapple with new AI tools.
The Drum quizzes the agency world’s top leaders on what we can expect to see in 2025.
Adland will benefit from positive economic tailwinds
Mark Penn, chairman and CEO, Stagwell:“The biggest trends in media and advertising come from the economy first. And things are looking better for the economy. It looks like a soft landing, and that means consumers will be buying and advertisers will be advertising. We won’t have the lift of a political season next year, so we’ll have to do …