Leo Burnett chose to bring the beloved mascot, a staple since 1958, back to the forefront as the centerpiece of a new masterbrand identity.
Building on its 117-year brand history, Kellogg’s has revealed a bold new visual identity for its cereal portfolio, hoping to spur excitement about its breakfast offerings.
At the heart of this new push is Cornelius the Cockerel, Kellogg’s beloved mascot since the mid-fifties. The animal has been reimagined for the ad ‘See You in the Morning’, which celebrates the brand’s legacy.
The star of the spot has been brought to life as a fully developed 3D character by the award-winning animation studio Framestore, known for hits like Paddington and Harry Potter.
The film opens with Cornelius confidently strutting through city streets to the hip-hop classic Jayou by Jurassic 5. As he moves through vibrant morning scenes – from family breakfasts to people jogging – the cockerel …