Creative studio Uncommmon has helped Ramsey find his calm side as he promotes mobile game Hay Day.
Known for his fiery outbursts in the kitchen, Gordon Ramsay’s reputation as a potty-mouthed hothead precedes him. But no more. The chef has taken to the calmer ways of living, as seen in a new promotional video for the mobile game Hay Day.
In the tongue-in-cheek spot, Ramsay reveals his new persona but it’s not quite plain sailing. It shows his journey of finding peace, from affirmations, to digital detoxing, weighted blankets and laughter therapy. These fail miserably, with Hay Day being his final recipe for calmness.
He said: “I’m known for many things, but being zen is not one of them. What people don’t know is thanks to Hay Day I’ve found a new sense of calm from harvesting crops and feeding livestock.”
From January 24, Ramsay will be an in-game character, …