Action News Troubleshooters: Is the popular social media contest for ‘Baby of the Year’ a scam or real? What you need to know [Video]

PHILADELPHIA (WPVI) — A popular baby contest has been making the rounds on social media and now there is some confusion over whether it’s legit or a scam.

The contest is called “Baby of the Year.” It’s a charity fundraiser presented by actress Jessica Alba looking for America’s most adorable baby.

The winner is promised an ad campaign in Good Housekeeping, as well as a $25,000 cash prize.

“Registration to compete is free and this competition is not just about you and your baby, it’s about giving back to families in need,” Alba says in promotional video.

Moms on social media are responding, uploading pictures of their babies and asking friends and family members to vote, all to win the coveted title and more.

“You and your baby could appear in Good Housekeeping and take home $25,000 in cash,” Alba says.

But some on social media are urging parents to take their photos down, claiming the contest is unfair since votes …