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EU accessibility legislation comes into effect this year that will impact companies trading on the continent. Jonathan Hassell of Hassell Inclusion, explains how to ensure you’re brand is ready.
As 2025 begins, accessibility and inclusive design are now being referred to as a non-negotiable in marketing, not just when creating websites, but also when creating social media posts, creator-sourced TikToks, and email campaigns. Legislation deadlines hover over much of Europe, and governments require accessibility in marketing frameworks, so can AI tools help you get accessibility for free?
Here’s a clear strategy to align trends in accessibility and marketing that can help you and your clients win in 2025.
1. Understand legislation
Accessibility is becoming more legislated. The key question is, do you understand how that legislation impacts the work you do for your clients?
If you’re a digital marketing agency building a website for an eCommerce store, banking, travel, or streaming service in …
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