ABB Optical Group – New Marketing & Brand Strategies [Video]

ABB Optical Group is a leading provider of optical products, services and business solutions in the eye care industry. It operates through three business pillars: ABB Contact Lens, ABB Labs, and ABB Business Solutions. All three are focused on the future of eye care professionals, ensuring their success by making practices more efficient and helping providers effectively navigate market changes.

Since the entire organization’s rebranding, we’ve been honored to be a part of many pivotal projects, helping the company develop a new brand story, expanding its marketing efforts into Canada, and launching a number of new customer initiatives, product launches, and educational messaging to better serve the field of eye care.

Services Provided

• Marketing Research & Testing
• Brand Strategy & Concepts
• Positioning Strategy
• Brand Guidelines
• Branded Campaign Strategy
• Collateral & Branded Materials
• Internal Communication Strategy
• Web Design & Development
• 2D & 3D Animation
• Video Production & Editing
• Media Planning & Buying
• Digital …