Retail ecommerce sales hit $5.621 trillion in 2023. And sales through social networks accounted for an estimated 18% of total online sales. By the end of 2024, ecommerce sales are expected to top $6 billion.
Ecommerce and social media marketing are like two peas in a pod. Social media marketing strategies drive traffic to ecommerce sites and can even drive direct sales. Meanwhile, ecommerce sites, sales, and promotions can draw attention to your social media accounts. This contributes to growing your loyal follower base.
Note: We’ll touch on social commerce in this post – that is, making sales directly on social media platforms through their native shopping tools. But if that’s your primary focus, check out our in-depth guide to social commerce first.
Build awareness of your brand and products
Social platforms are overtaking search engines as the primary method of product discovery and brand research. Especially among younger shoppers. For example, 51%of Gen Z mainly …