On the other hand, TV Tokyo also provides content for content distribution services run jointly by commercial broadcasters. And with these types of distribution, it is not possible to obtain complete viewing data. Free YouTube channels are a low-cost tool, but it is not possible to obtain user data and communicate with them yourself. Furthermore, there is a need to combine this viewing data with information about people who visit websites and analyze it at the device level.
Mr. Hori says, “By obtaining more accurate viewer attributes and viewing data, we can prove that we are helping advertisers with marketing activities that are truly valuable. Ultimately, I thought that we could bring our content to the point where it plays a part in the customer journey based on the data specified by the advertiser.”
Therefore, in 2016, they adopted ARM Treasure Data’s CDP and began efforts to accumulate all data …