A lesson in marketing strategy from Mindvalley | Monica Badiu

#emailmarketingtips #marketingstrategy #marketing

Video Title: A lesson in marketing strategy from Mindvalley | Monica Badiu

@Mindvalley is the world’s most powerful life transformation platform, with a global community of changemakers. We can learn a lot from its marketing strategy, like how it positions itself against the competition.
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Many brands nowadays will simply copy what their competition is doing. New product feature? Let’s add it to the list.

New influencer partnership? Let’s find someone similar.

This makes it hard to stand out from the crowd. It’s an exhausting cycle. But there’s a way out: it implies the courage to be disruptive and go against the status quo.
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There are two ways to position a brand: about and versus.

In the ‘about’ approach, we promote our brand’s features and, occasionally, its benefits to target customers.

The versus position is one in which we make it clear what we stand for to customers by highlighting the differences between ourselves and others. In this case is making their subscription more affordable at a moment when everyone is increasing prices.

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Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
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Other links:
Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
✅ Visit Monica’s website: https://www.monicabadiu.com
✅ Get your freebies: https://www.monicabadiu.com/freebie
✅ Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
✅ Check out Monica’s articles on Medium: https://medium.com/@itsmonicabadiu
✅ Learn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0***
Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
***

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