A Detailed Guide to HubSpot Lifecycle Stages and How to Use Them [Video]

If you’re reading this article, you’re probably no stranger to the sales funnel.

The sales funnel is a pretty easy concept — lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?

Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms like “marketing qualified leads” and “sales qualified leads,” or their acronyms: MQLs and SQLs.

These different categories of leads and customers are called lifecycle stages. Different companies often have different names for these stages. And, what’s even more confusing is that many companies call them the same thing but have different definitions.

We want to help clear up this ambiguity and confusion. In this post, we’ll help you understand lifecycle stages, and break down each stage with the most common definitions.

After that we’ll give you some …