The Future of Video Marketing: Strategies for 2025

Why Video Marketing is No Longer Optional for Businesses in 2025
Summary: In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo discusses the critical importance of video marketing for businesses in 2025. With over 80% of global internet traffic now being video content, Deb explains why businesses must adapt to stay competitive and shares valuable insights on creating effective video content across various platforms. Key Points:

Video consumption dominates online activity, with platforms prioritising video content
Over 80% of global internet traffic is now video content
Video engagement rates far outweigh all other content online
Businesses report 66% higher qualified leads per year and 80% increase in conversion rates when using video
⏰ Timecodes ⏰
0:00 Introduction: Video Marketing in 2025
2:06 Video Consumption Trends
4:21 Platform-Specific Video Strategies
6:00 Types of Video Content
9:59 Getting Started with Video Marketing
12:13 Content Planning and Strategy

Resources Mentioned:
Video Editing for Beginners Training: https://www.debszabo.com/video-editing-for-beginners
Video Gear Guide: https://www.debszabo.com/resources
Content Marketing Strategy Blueprint: https://www.debszabo.com/blueprint
What to do next:
Watch the free Video Editing for Beginners training to learn how to edit videos quickly and easily using CapCut desktop. This video/podcast is for you if you’re interested in:

Video marketing strategies
Content creation for social media
Business growth through digital marketing
Video editing techniques
Social media algorithm optimisation
Content planning and strategy
Leveraging AI in marketing
About Deb Szabo
Deb Szabo is a Marketing Strategist and Video Coach with over three decades of experience in the industry. She specialises in helping businesses create effective video content and develop comprehensive content marketing strategies.

Content Catalyst Membership

An online marketing hub designed to help you create content marketing to promote your business, position your brand, and scale revenue. Members receive ongoing support and training to stay ahead of the latest marketing trends and techniques.

Monthly Sessions:

FOCUS MOMENTUM AND ACCOUNTABILITY
To achieve significant business growth, we direct our efforts with strategic marketing activities. Build visibility with Video content and shortcut the process with AI (which is incorporated into all of our sessions).

Every 90 days, we have a transformation theme to build your brand, drive sales and scale business. Then each month, we have a focused topic designed to achieve our quarterly transformation. Each session is held on Monday, so you kick off the week energised and purpose driven.

MARKETING SESSION
VIDEO EDITING SESSION
PLANNING SESSION
ON DEMAND RECORDINGS – Each session is recorded and added to your video library so you can watch anywhere anytime!

As digital marketing moves into the AI era, Content Catalyst membership provides you and your team with the necessary support to stay up to date without the overwhelm. Blueprint is also included in your membership.

Content Catalyst Blueprint
An online practical course that provides businesses with a comprehensive Content Marketing Strategy and Plan. This self-paced program helps align your content creation with business goals and provides a clear roadmap for execution.

Connect with Deb Szabo
Instagram: https://www.instagram.com/debszabo_ai/
Youtube: https://www.youtube.com/@debszabovideo
LinkedIn: https://www.linkedin.com/in/deborah-szabo/
Email: [email protected]
Website: debszabo.com