The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data] [Video]

Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead.

That’s why I dug into the biggest challenges marketers are expecting next year and how to handle them, using insights from:

• 300+ global marketing leaders who took our Annual Marketing Strategy & Trends survey
• 500+ U.S. marketing leaders who participated in our Executive Marketing Leadership Survey
• Exclusive interviews and insights from Microsoft, ZoomInfo, and Sprout Social leaders.

Table of Contents

• The Biggest Challenges Global Marketing Leaders Expect to Face in 2025
• Top U.S. Marketing Executive Challenges

1. Adopting a data-driven marketing strategy.

Why It’s a Challenge

Marketers are leaning more toward behavioral data, like content consumption and shopping habits, but it’s tough to balance that with traditional demographic info.

With 33.43% focusing on content habits and 31.77% on demographics, it’s clear that understanding …