PSSI Is Now Fortrex | PR Newswire [Video]

New Brand Identity Solidifies New Era of Growth and Innovation, Underscores Company’s Commitment to Protecting North American Food Supply

, /PRNewswire/ — PSSI, the leading food safety solution and sanitation provider, today announces the company’s new name and brand identity, Fortrex. The new identity better aligns with the company’s existing strengths and decades of expertise in the food safety industry. The new Fortrex brand reinvigorates the company’s commitment to its longstanding core values—including safety, integrity, and customer focus—and builds on its innovative practices, best-in-class workforce, and overall value to its customers. Safe Foods, a division of PSSI Food Safety Solutions, will continue under the Fortrex brand.

The new name represents the company’s stature as the first line of defense against harmful contaminants in the food supply. Fortrex’s new logo depicts an “X”—representing an elimination of contaminants. This fresh brand identity recognizes the strength of the Fortrex team that operates throughout North Americato …