HOW MAJOR LEAGUE FISHING DRIVES ENGAGEMENT IN REAL TIME [Video]

Thanks to Brightcove’s reliable live streams, monetization capabilities, and business-driving analytics, Major League Fishing has grown from a humble, 2-hour linear program to a leader in sports streaming.

“The benefits that we have as a company, having Brightcove by our side, have been absolutely amazing,” said Collett. “There’s so much that we’ve been able to do with Brightcove.”

One of the key benefits MLF expressed is the support they receive from an engineering team that actively participates in developing various solutions. “Though Brightcove has a ton of great APIs, they recognize that my team can’t do that. So they help us with building out the API or building out a button that helps us do it, or something along those lines.”

With Brightcove by their side, Collett is optimistic about the future of MLF, particularly as they focus on audience growth.

“Brightcove has been a really great partner so far …