Overreliance on Overreliance on LLMs, Finding a ‘Unicorn Writer,’ and Why Products Sell Themselves [Video]

How quickly can you spot AI-generated content? A few seconds? Instantly? We can all use generative AI tools to churn out content at the click of a button, but just because we can doesn’t mean we should.

AI isn’t creating original content or new ideas; it is just reproducing something that already existed. And let’s be honest, it’s easy to spot. Those familiar bullet points, overly polished sentences, and predictable structures are a dead giveaway. For marketers who want their content to stand out and to connect with audiences, the focus needs to shift to what makes it truly human: originality, creativity, and thoughtful research.

Watch this highlights video from B2B Content Strategist to find out:
• How overreliance on AI can push audiences away
• Why “unicorn” writers don’t exist (and what to look for instead)
• How great products often sell themselves

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Watch the full B2B Content Strategist conversation: https://youtu.be/V7gWX2_QkP8

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