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Kochie & The Meerkats Wake Up Aussies To Hit Back At Cost-Of-Living Crisis In New Compare The Market Campaign [Video]

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Corporate Marketing Strategy

David “Kochie” Koch, Compare the Market economic director, has joined forces with Meerkat duo Aleksandr and Sergei for the new campaign ‘Wake Up Australia’. It comes as everyday Australians continue to struggle amid the ongoing cost-of-living crisis, with high bills continuing to push finances to the brink.

The campaign is live nationally, with TV, BVOD, SVOD, YouTube, social media, email, radio and out-of-home channels all carrying the ‘Wake Up Australia’ tagline.

“Helping Australians look for a better deal on those grudge purchases like insurance and energy has been a passion of mine for years and ‘Wake Up Australia’ is all about helping hardworking Aussies to save amid the ongoing cost-of-living crisis,” Compare the Market’s economic director, David Koch said.

“Australians are busy juggling a million different things and finding savings on household bills isn’t always front of mind. I’m excited to show Australians that saving on your insurance, energy and household bills doesn’t have to be as difficult or daunting as you’d …

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