HOW TENNIS AUSTRALIA SERVES UP A COMPLETE CONTENT EXPERIENCE [Video]

Tennis Australia, the country’s governing body for tennis, is ace at mastering a complete content strategy that puts video front and centre to engage fans year-round. But there’s a lot more to delivering a comprehensive viewing experience than meets the eye.

Creating dynamic, inclusive content is especially crucial in the world of sports. No longer subject to broadcaster scheduling, sporting organizations are leading the charge to extend viewing experiences not just beyond TV, but off the court as well. Tennis Australia is proving itself in this game, keeping fans around the world entertained and in the know, streaming both live broadcasts, as well as replays, post-match speeches, behind-the-scenes moments, press conferences and more. The spread of content is allowing Tennis Australia to create highly personalized, digital connections to fans, anytime and on any device.

The 2017 Australian Open proved a major test for Tennis Australia’s content strategy and delivery, with …