Content Marketing 101 : Insights from a 14-Year Veteran | Ep. 01 | Simplilearn Podcast [Video]

In this Simply Learn Podcast episode, we dive deep into the world of content marketing with experienced professional Karthik. He shares invaluable insights on why content is the backbone of marketing and the importance of developing a versatile skill set in this field. Karthik emphasizes the roles of various sub-functions such as email marketing, social media, SEO, and product marketing, highlighting how each plays a crucial part in driving business growth. The conversation also explores how AI and generative AI are revolutionizing content creation and marketing strategies. Karthik sheds light on his own career journey, offering guidance for aspiring content marketers on where to start and how to grow in this ever-evolving industry. Finally, the discussion touches on the importance of continuous learning and how to stay relevant in a rapidly changing landscape.

00:00 Introduction to Marketing and Content
01:18 Welcome to Simply Learn Podcast
01:47 Defining Content Marketing
02:59 The Role of Content in Marketing
08:05 Email Marketing and CRM
11:57 Inbound Marketing and Social Media
15:58 Other Key Areas in Content Marketing
20:03 Understanding Content Marketing
20:58 Getting Started in Content Marketing
21:55 Skills and Entry Points for Content Marketing
25:35 Career Growth and Specialization
28:52 Karthik’s Journey in Marketing
36:47 The Role of AI in Marketing
39:31 Final Thoughts and Advice
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