From $2500 to 60 Million [Video]

So, what was Rose Blumkin’s secret?

Rose didn’t have any special qualifications that made her uniquely knowledgeable about the furniture she sold.

Rose immigrated to the US in 1917 not knowing a word of English… yet she managed to turn £2500, which was all the money she and her partner had in the world, into $60 million business.

So, how did she build a business that eventually went to turnover $1.5bn?

Rose was determined to achieve her dream and more importantly, she genuinely cared about offering a great experience for her customers.

Now, you can build a business with all its brand strategy tied up in the perfect visual identity and logo… But it doesn’t mean anything if you don’t have the brand experience to back it up.

So, put as much care and attention into the people your brand serves and the business you’re building. Even if, like Rose Blumkin, it takes you 20 years… your perseverance will pay off in the end.

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