Video content is changing… my video content predictions for 2025 [Video]

Video content is changing, and in 2025, success on social media for business means adapting to new strategies. In this video content predictions for 2025 video, I’m breaking down what’s working for my clients and me. Discover why hyper-specific content tailored to your ideal audience is the key to standing out, and why platforms like LinkedIn and YouTube are the rising stars of the social media marketing world.

Say goodbye to wide-net strategies like trending audios and clickbait, and learn how to focus on authentic connection and value-driven content. Whether it’s longer short-form videos, unexpected hooks, or storytelling techniques, this video is packed with actionable tips to help you crush your video content strategy and grow your online business in 2025.

#OnlineBusiness #SocialMediaMarketing #VideoMarketing

EPISODE RESOURCES:

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TIMESTAMPS:
0:00 how video content is changing in 2025
0:36 make your video stand out with signature content
1:07 idea 1 – create a signature series
2:24 idea 2 – adjust your video editing style
3:29 idea 3 – no basic B b-roll
4:46 video structure matters for retention
5:23 idea 1 – include unexpected hooks
6:16 learn more about video hooks here
7:20 idea 2 – add pattern interruption to your video
10:01 short form video is no longer the superior content type
10:27 current short form video trends
11:21 the rise of LinkedIn marketing for video content
11:56 youtube is back! (especially youtube podcasts)
12:27 your podcast needs to be on youtube in 2025
12:58 focus on casting a smaller net when reaching your ideal audience
16:21 social media trends that are out for video content in 2025
17:02 what matters for social media growth in 2025
17:36 upcoming videos on my channel
18:12 learn about video sales strategies next here

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Hi there!👋🏽 I’m Natasha, a social media manager turned video marketing coach, educator, speaker, podcaster, and creator – helping small businesses SHINE on video. If you’re looking to learn how to authentically grow on social media using video, all while simplifying your video content strategy, then you’re in the right place! Make sure to subscribe for actionable video marketing and business tips.