E041: Influencer Marketing Strategy: Product Seeding, Building Partnerships & Measuring EMV

In this episode, we’re breaking down the influencer marketing strategies we’re using this year. From product seeding to scaling creator partnerships, we’re talking about EMV and how to measure it affectively, how to maximise spend on influencers for maximum ROI, and strategies for whitelisting, affiliate deals and paid creator partnerships.

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00:00 Introduction
05:49 Influencer Marketing Strategies for 2024
09:10 The Power of Product Seeding and Community Engagement
12:02 Leveraging Micro and Macro Influencers
15:08 Balancing Paid and Organic Influencer Partnerships
17:59 Exploring Diverse Creator Collaborations
21:07 Navigating the Influencer Landscape Across Platforms
24:00 Measuring Marketing Effectiveness and Incrementality
30:21 The Volatility of Social Media Platforms
34:43 Tools for Content Discovery and Attribution
37:15 Shifting Perspectives on Influencer Marketing
40:35 Budgeting for Influencer Marketing
43:54 Upper Funnel Channels and Measurement Challenges
48:50 Balancing Organic and Paid Influencer Strategies
52:42 Integrating Influencer Marketing with Product Launches
56:02 Creating Buzzworthy Product Launches
01:01:16 Leveraging Influencer Marketing for Product Launches
01:09:21 The Future of Influencer Marketing Platforms
01:17:15 Measuring Success in Influencer Campaigns