Marketing Management Fundamentals: A Practical Introduction (Part 1) [Video]

Marketing Management Fundamentals: A Practical Introduction (Part 1)

This concise mini-course provides a foundational overview of marketing management principles and practical strategies for business growth. Designed for entrepreneurs, small business owners, marketing professionals, and students, this program covers core concepts and digital marketing techniques to drive measurable results.

Key Learning Outcomes:

Marketing Fundamentals: Understand core marketing principles, including market research, target audience analysis, competitive analysis, and the marketing mix (4Ps).
Digital Marketing Channels: Explore key digital marketing strategies:
Social Media Marketing (e.g., Facebook, Instagram, LinkedIn)
Search Engine Optimization (SEO)
Email Marketing
Content Marketing
Strategic Marketing Planning: Develop data-driven marketing plans aligned with business objectives and ROI maximization.
Marketing Analytics & Measurement: Track, analyze, and interpret marketing data for campaign optimization and performance reporting.

Target Audience:

Entrepreneurs and Startup Founders
Small Business Owners/Managers
Marketing Professionals (Entry-Level/Career Development)
Business Students and Marketing Enthusiasts

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