CES 2025: Mastercards Raja Rajamannar on how to stay authentic in agentic age [Video]

The Drum catches up with the chief marketing and communications officer in Las Vegas to find out about his sensory-driven marketing strategy, Mastercard’s partnership with Netflix and more.

CES 2025 brought Las Vegas roaring back to life, buzzing with energy, innovation and, of course, buzzwords. This year, the term agentic dominated conversations – an evolution of generative AI that has profound implications for marketers. Sitting down with Raja Rajamannar, chief marketing and communications officer at Mastercard, I got a first-hand account of how his sensory-driven marketing strategy offers a roadmap for CMOs navigating this new era.

From generative to agentic: the AI shift

“It’s been a fantastic CES,” Rajamannar said. “AI is advancing at an unstoppable pace. Last year, we were all talking about generative AI. Now, it’s about agentic AI – everyone’s talking about it and it’s visible all over the place.”

For those unfamiliar, Rajamannar broke it down: “Generative AI provides options – it creates …

Tags Business, Marketing, Marketing Agency