GCG Advisory Partners Kicks off 2025 with Acquisition of First Fidelity Financial Group of Atlanta | PR Newswire [Video]

, /PRNewswire/ — GCG Advisory Partners LLC (GCG AP), a leader in wealth management consulting and practice acquisition, proudly announces its acquisition of First Fidelity Financial Group of Atlanta, a financial advisory firm managing over $170 million in client assets. This acquisition enhances GCG AP’s footprint, increasing its total managed assets to approximately $2.9 billion and expanding its presence in the Atlanta market to over $400 million in client assets.

GCG Advisory Partners Kicks off 2025 with Acquisition of First Fidelity Financial Group of Atlanta

This strategic move underscores GCG AP’s mission to empower financial advisors with scalable business models, succession planning, and growth opportunities.

“Adding First Fidelity Financial Group strengthens our commitment to providing superior resources for financial advisors,” said Joel E. Burris, CEO of GCG AP. “Kent and his team bring a wealth of expertise and a stellar reputation that will elevate our firm’s scale and intellectual capital. Equity partners like Kent allow us to continuously …