Reverse-Engineering Content Repurposing with Shannon Howard [Video]

Audiences have an appetite for authenticity more so than ever before. Adhering to content writing best practices is all well and good, but it can get formulaic. People want real stories and voices; they can smell insincerity a mile off. In this episode, host Amy Woods talks with Shannon Howard, Director of Customer and Content Marketing, Intellum. They explore the pros and cons of AI-generated writing, how Intellum uses strategic reviews to better understand their customers, and why research reports and webinars generate the most shareable content.

Find out:
• Shannon’s most memorable campaign, and how it went beyond Intellum and towards the industry at large
• How to reverse-engineer content repurposing
• The value of real stories and brands in an increasingly AI-dominated landscape
• The innovative tools used by Intellum, such as a custom-built Airtable
• Creating content that resonates with audiences, regardless of trends

#contentmarketingstrategy #b2bcontentmarketing #b2bcontentstrategist

Listen to the full conversation on B2B Content Strategist, where leading content marketers share their strategies for executing winning B2B content campaigns: https://www.content10x.com/b2b-content-strategist

👉 Optimize your content strategy with our end-to-end content repurposing service. Find the service to suit your organization at: https://www.content10x.com/services

🔴 Subscribe for more content on YouTube: https://www.youtube.com/channel/UCkE5D5LLJjz0mBRwNfU9FHQ?sub_confirmation=1

😀 Let’s connect:
• LinkedIn: https://www.linkedin.com/in/amywoods2/
• LinkedIn: https://www.linkedin.com/company/content-10x/
• Instagram: https://www.instagram.com/content10x/

📕 Grab a copy of Amy’s book: https://www.content10x.com/book

✉️ Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter