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Brett Favre calls out Allstate CEO over Sugar Bowl message: ‘Woke is a joke’ [Video]

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Corporate Business Marketing

NFL Hall of Famer Brett Favre, like many others, wasn’t impressed with Allstate CEO Tom Wilson’s message before the Sugar Bowl this week. 

Wilson faced backlash on social media after saying in a video message before Thursday’s College Football Playoff quarterfinal game that Americans should overcome an “addiction to divisiveness” and instead “accept people’s imperfections and differences.”

His message was a response to a terrorist attack on Bourbon Street in the early morning hours of New Year’s Day that claimed the lives of 14 people and injured dozens more. 

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“Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families. We also need to be stronger together by overcoming an addiction to divisiveness and negativity,” he said. 

“Join Allstate working in local communities all across America to amplify the positive, increase trust and accept people’s imperfections and differences. Together we win.”

Favre posted on X Friday, slamming the statement while also calling …

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