6 Reasons Why You Should Use Animated Video

 Choosing the right creative approach for your business’s video content is key if you want to engage and inspire your audience – and ultimately drive results.

It’s a decision you’ll need to make very early on in the production process – and involves deciding on both the core idea that you want to communicate, and the visual style with which you plan to bring the story to life.

Some ideas, products and processes are simply better communicated using animation rather than filmed approaches – so it pays to give your choice of visual approach careful thought before you get started. In many cases, the use of animation or motion graphics is completely overlooked – which is all too often a big mistake.

For this reason, the team at Venture have decided to sum up some of the main reasons for using animation in business videos. Hopefully this will give you a better steer on things!

1. With animation – the sky’s the limit!

Animation can cover …