5 Ways To Improve Ecommerce CVR [Video]

Picture the scene: You’ve had a brilliant idea for an ecommerce business. You’ve got your products all lined up, your website is built, your marketing plan is in full swing and you’ve got people on site. But, actual sales are not where you want them to be.

If you have a lot of site traffic but that traffic isn’t resulting in a good amount of purchases, then you need to look at improving your on-site conversion rate (CVR). Luckily, there are lots of optimisations you can make to get your ecommerce website working harder, and generating more revenue as a result.

Here are just a few changes you could trial to improve your ecommerce CVR:

1. Optimise your website for mobile

This may seem obvious, but it’s surprising how many websites are designed for desktop without much consideration given to how it works on mobile. Chances are, a lot of your traffic will be accessing …