Slow fashion houses reduce waste through made-to-order [Video]

On occasion, fashion designer and clothier Katelyn Woodburn is accused of running a scam.

When a customer makes a purchase without reading the “about” section on her website or following her on social media, they might send an email a week or two later saying something like: “Where’s my order? It hasn’t even shipped yet? What’s going on?” Woodburn recounted from her Vancouver studio.

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“Which is a totally reasonable response,” she added. Consumers are conditioned to expect instant gratification when it comes to clothes shopping, but that’s not really how Woodburn does things.

“I’ll say, ‘Oh, your shirt is being cut out. We’re going to sew it tomorrow.’ I tell them the whole process of what’s happening. And 100 per cent of the time, I get a response going, ‘Oh my gosh, I didn’t …