Top ABM Metrics You Should Be Tracking Right Now [Video]

If you deal in high-ticket sales, then you know how important it is to nurture enterprise-level leads in your marketing funnel. And with that comes a well-balanced (and measured) ABM strategy. The best way to measure ABM success is by focusing on a few specific metrics in particular.

The core ABM metrics you’ll want to care about will typically measure revenue, ROI, conversions, lead generation, and customer retention. However, measuring the wrong data can result in missed opportunities and wasted resources. Fortunately, ABM-specific metrics can measure your results against your goals, and tracking this data is very simple with the right tools.

This post will explore the ABM metrics that truly matter and how to measure them effectively.

• Account-based marketing metrics differ from traditional marketing key performance indicators (KPIs) because ABM strives to build deep relationships with key accounts.
• B2B marketers working on an ABM campaign should track key metrics such as account engagement, pipeline progression, account penetration rate, revenuefrom …