Digital Marketing Institute | #105 – Being Creative with B2B Marketing

On this week’s episode of Ahead of the Game, ⁠Will Francis⁠ is joined by ⁠Catherine Flynn,⁠ Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today’s decision-makers. Plus, we learn why Catherine sees working closely with sales and product teams as key to B2B marketing success.

Follow Catherine at LinkedIn https://www.linkedin.com/in/catherineflynn/
Follow Will at his site https://willfrancis.com/

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