AI, Storytelling, and the Bricks and Feathers Strategy [Video]

Success in content marketing depends on telling stories in a compelling, human way. But isn’t everyone trying to do that? It’s only the brands with a strong, recognizable voice and bold perspectives that really stand out. As Wealth.com’s Senior Director of Content, Martin Malloy, says, only then will a message cut through the noise.

Watch to find out:
• Why AI shouldn’t be used as a crutch
• How every company has a singular story, and why it needs to be retold
• What the “bricks and feathers” approach is

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Watch the full B2B Content Strategist conversation: https://youtu.be/dsSZIZAgWSw

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